Maui Brewing Company teamed up with none other than outdoor apparel company Patagonia to brew a delicious new organic pilsner that makes use of Regenerative Organic Certified Kernza, a perennial grain that is increasingly prized due to its ability to boost organic matter in the soil, increase water-retention capacity of soil and reduce the reliance on tilling activity.
This deliciously organic pilsner also makes use of organic Pilsner and Vienna malts, not to mention a pair of organic hopes of the Wakatu and Talus varieties. The end result is a beer that is decidedly and accessibly light-bodied, coming in with 40 IBUs and an ABV of 4.6 percent.
"By incorporating Kernza Malt into our beer, we are promoting sustainable farming practices and contributing to the development of a more resilient and ecologically sound food system," pointed out Kim Brisson Lutz, VP of Operations over at Maui Brewing.
Perennial Grain Pilsners
This Organic Pilsner Makes Use Of Soil-Supporting Kernza Grain
Trend Themes
1. Regenerative Organic Farming - The use of Kernza grain in brewing highlights the growing trend towards regenerative organic farming practices and sustainable agriculture.
2. Sustainable Beer - Organic pilsners like this one demonstrate the rising demand for sustainable beer options made with responsibly sourced ingredients.
3. Collaborations for Sustainability - Partnerships between breweries and apparel companies, like Maui Brewing and Patagonia, showcase the trend of cross-industry collaborations to promote sustainability and environmental awareness.
Industry Implications
1. Craft Beer - The use of Kernza grain in brewing presents a disruptive innovation opportunity for the craft beer industry to explore more sustainable and environmentally friendly ingredients.
2. Organic Agriculture - The incorporation of Kernza highlights the potential for regenerative organic farming to transform the agricultural industry by improving soil health and reducing environmental impact.
3. Apparel - Collaborating with breweries to promote sustainable initiatives allows apparel companies to expand their brand narratives and cater to environmentally conscious consumers.