Design company 'Voice' created these unique organic coffee bags for the Rio Coffee brand, which contain a blend of rich java beans. Each bag is adorned with an image that reflects a climate characteristic, which reflects the location of the coffee bean's origin.
The overall theme of these coffee bags is to provide consumers with an authentic packaging to match the earthiness of the product. There are three varieties of beans grown from three locations, which include Peru, Sumatra and Ethiopia. Each of these places is distinguished with a symbol. Peru is adorned with a graphic mountain to represent altitude. Ethiopia is branded with an abstract sun to represent temperature. Finally, Sumatra displays a raindrop to represent the extreme water falls.
The cohesion of the brand is attained through the use of the organic coffee bags and the black drawstrings, which are all labeled with Rio Coffee's logo tags.
Climate-Branded Coffees
This Java Brand Uses Organic Coffee Bags & Geographic Image Labels
Trend Themes
1. Climate-branded Packaging - Design more product packaging that highlights the origin and characteristics of the product's climate.
2. Organic and Ethical Ingredient Sourcing - Explore partnerships with small-scale coffee bean growers and emphasize the ethical sourcing of organic ingredients.
3. Geographical Image Labeling - Incorporate labeling that uses graphic representations of the location's geography to enhance the consumer's understanding of the product's origin.
Industry Implications
1. Coffee & Tea Industry - Coffee brands can create unique and authentic designs that cater to different tastes and coffee-growing regions.
2. Design Industry - Design companies with a focus on sustainability and ethically responsible design can partner with companies to create branding that reflects the characteristics of the product's origin.
3. Sustainable Packaging Industry - Companies can create packaging that aligns with environmentally friendly values and supports companies that prioritize ethical ingredient sourcing.