Kangai Mwiti and Neva Mwiti-Read are launching a new collection of organic beauty products that celebrate the island of Zanzibar. While there are a number of organic skincare brands available to consumers, there are none that celebrate Africa's rich heritage. To pay homage to the continent and the wealth of knowledge that it has to offer, Mwiti and Mwiti-Read created their own line of African-inspired beauty products.
The organic skincare line is called 'Afya,' which means health and wholeness in Swahili. The brand is inspired by Africa's rich heritage, including its traditions of healing and herbal medicine. The latest collection from Afya specifically honors the island of Zanzibar. To pay homage to the stunning island, the collection features ingredients that are native to the Swahili coast.
The Zanzibar body and skincare collection is set to launch on September of 2016.
African-Inspired Skincare
These Organic Beauty Products Celebrate the Island of Zanzibar
Trend Themes
1. Organic Skincare - The rise of organic skincare presents opportunities for brands to differentiate themselves by incorporating unique cultural identities and ingredient stories to stand out in a competitive market.
2. Cultural Heritage - Embracing and celebrating a region's cultural heritage in product design creates opportunities to tap into specific consumer niches for increased brand loyalty and engagement.
3. Herbal Medicine-based Products - Utilizing herbal medicine as a basis for product development can open doors to innovate product formulations and provide alternative treatment options for consumers.
Industry Implications
1. Beauty - Beauty brands can incorporate cultural heritage into product design and ingredients to differentiate themselves amongst a crowded market and appeal to conscious consumers interested in natural products.
2. Tourism - Conversely, the presence of a regional product offering can draw more visitors and boost tourism for the area by promoting local culture in addition to natural landmarks and attractions.
3. Health & Wellness - Product development with a focus on natural ingredients and herbal medicine can provide alternative options for consumers seeking holistic wellness solutions.