New York-based Organic Avenue, endorsed by Gwyneth Paltrow's newsletter GOOP, is a lifestyle company that offers home-delivered cleanses. Its products range from five-day fasts to monthly or annual juice programs. Co-founder Denise Mari believes that healthy food and fresh juice don't need to simply be part of the occasional fast or detox; rather, they can be a lifestyle.
Organic Avenue has come a long way since its launch in 2002 -- and with a Gwyneth endorsement, the company surely has a lot more cleansing to go around.
Delivery Detox Programs
Organic Avenue Offers a Wide Range of Juice Fasts
Trend Themes
1. Juice Cleanses - Companies can innovate by creating customizable juice cleanse programs for customers through home delivery services.
2. Healthy Lifestyle Subscription - Businesses can explore the idea of providing subscription services for healthy living products like daily fresh juice delivery for customers.
3. Celebrity Endorsements - Brands can leverage celebrity endorsements to increase brand credibility and reach more potential consumers.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from an expanding range of home-delivered organic and healthy food and beverage programs.
2. Food Delivery - Food delivery companies can expand their services by offering organic juice cleanse programs to customers.
3. Marketing - Marketing and PR firms can leverage celebrity endorsements to help promote a brand and increase sales for clients in various industries.