Looking to appease the Internet's adventurous foodies, Oreo created a series of short videos that show consumers the many Oreo recipes that they could easily create.
To do so, the cookie creators joined with Twisted to put together the information-filled clips. Much like the viral videos from Tasty that circulate Facebook, those made by Twisted break down the whole process to make it seem easily achievable at home. Focusing on the brand's new innovative flavors, Twisted shows how the cookies can be made into a sweet mint chocolate chip lasagna or a strawberry cheesecake and tart.
Each dessert is shown to be rather simple to create, needing only a small number of steps and few ingredients. In creating the videos of Oreo recipes, the brand aims to sell more of its unconventional products by offering up fresh uses for them and inviting consumers to take part in a fun at-home activity.
High-Speed Product Promotions
These Clips Break Down Oreo Recipes for the Brand's Stranger Flavors
Trend Themes
1. Short Recipe Videos - Creating short recipe videos showcasing innovative ways to use unconventional products can increase sales and engage consumers in fun at-home activities.
2. Social Media Influencer Partnerships - Partnering with social media influencers to create easily achievable recipes can reach a larger audience and expand brand awareness.
3. DIY At-home Activity - Offering consumers an at-home activity through easily achievable recipe videos can help create a positive brand experience and increase customer loyalty.
Industry Implications
1. Food and Beverage - Utilizing short recipe videos and social media influencer partnerships to promote innovative food and beverage products can increase sales and brand awareness.
2. Marketing and Advertising - Partnering with social media influencers to create engaging promotional content can help expand brand awareness and reach a larger audience.
3. Retail - Developing easily achievable recipe videos and promoting them through various channels can increase customer engagement and loyalty in the retail industry.