The OREO Mint Gluten Free cookies have been announced as an expansion of the brand's original Gluten Free range that received a successful launch in 2021. The cookies consist of the signature cookies for the base that are crafted with 100% sustainably sourced cocoa and are paired with a mint-flavors creme for a touch of added flavor. These ingredients combine to create a satisfying flavor that's at once chocolaty and refreshing.
The OREO Mint Gluten Free cookies will join the existing OREO Gluten Free cookies and the OREO Gluten Free Double Stuf Cookies in 2023 when they're formally launched in January. The cookies will come in packs priced at $5.29 each and will be a permanent addition to the brand's range.
Minty Gluten-Free Cookies
The OREO Mint Gluten Free Cookies Will Arrive in the New Year
Trend Themes
1. Gluten-free Snacks - Opportunities for brands to expand their current range with gluten-free options to cater to the growing market of consumers who are gluten intolerant or choose gluten-free diets.
2. Sustainable Sourcing - With the use of sustainably sourced cocoa in the OREO cookies, there's an opportunity for other snack brands to prioritize eco-friendly sourcing of ingredients that resonates with consumers' growing concerns about environmental sustainability.
3. Mint-flavored Food and Drinks - With the launch of the OREO Mint Gluten-Free Cookies, there is an opportunity for brands in the food and beverage space to capitalize on the flavor profile of mint to create unique and refreshing products that appeal to consumers.
Industry Implications
1. Snack Foods - Snack food brands can expand their current range of gluten-free options to cater to the growing demand for gluten-free snacks.
2. Food Service - Restaurants and cafes can offer gluten-free snacks and desserts, such as the OREO gluten-free cookies, as part of their menu offerings to cater to customers with dietary restrictions or preferences.
3. Confectionery - Confectionery brands can create unique and innovative mint-flavored products to appeal to consumers who enjoy the refreshing taste of mint.