As if the new Oreo Holiday Chocolate Cookie House kit weren't enough to keep you busy, there's also a new Oreo Holiday Chocolate Cookie Decorating Kit hitting store shelves.
The Oreo Holiday Chocolate Cookie Decorating Kit is a DIY activity that puts a fun twist on a classic Christmas pastime. Instead of gingerbread cookies, the kit is filled with prebaked chocolate cookie pieces in festive character shapes. Kids can then use the premade icing, Oreo Mini cookies, regular Oreo cookies, candy jewels, and fruity gummies to decorate different Christmas creations such as bears, penguins, and Christmas trees. In other words, the new kit is just like the Oreo Monster Decorating Cookie Kit available during Halloween, but this version has a festive Christmas twist.
Festive Cookie Decorating Kits
The Oreo Holiday Chocolate Cookie Decorating Kit is a DIY Activity
Trend Themes
1. DIY Cookie Decorating Kits - The popularity of festive DIY cookie decorating kits presents a new opportunity for retailers and food companies to tap into the creative home activity trend.
2. Prebaked Cookie Kits - The trend towards prebaked cookie kit offerings could disrupt the traditional baking industry by offering convenient and fun alternatives to traditional baking.
3. Festive Character Cookies - The trend towards seasonal character cookies offers an opportunity for creative cookie marketing and design to appeal to holiday-themed audiences.
Industry Implications
1. Food and Beverage Retail - Food and beverage retailers can capitalize on the cookie decorating kit trend by offering their own pre-packaged kits or partnering with companies who already offer them.
2. Bakery - Bakeries could develop new products in the prebaked or character cookie categories, as well as offer cookie decorating classes or events as a new revenue stream.
3. Marketing and Advertising - Marketing and advertising agencies could develop creative campaigns that tap into the festive DIY cookie decorating trend to help brands stand out during the holiday season.