One of the best marketing moves a company can make is to link its product with an irreplaceable other, and that's exactly what you can see in these Oreo and Milk ads. The creamy white beverage is a staple in most diets worldwide, and in associating the sandwich biscuit with the milk that many drink multiple times each day, Oreo has effectively conditioned hourly cravings in its consumers.
Created by the Pixonal advertising agency of Egypt, these print ads associate the chocolate and cream cookies with milk by making the following statements in conjunction with clever images: "milk's favorite breakfast," "milk's favorite cookie" and "milk's favorite pampering technique." Throughout the Oreo and Milk ads, the two edibles are inseparable, making it harder to think of one without the other.
Sentient Cookie Campaigns
These Oreo and Milk Ads Establish a Committed Relationship
Trend Themes
1. Product Pairing - The trend of linking two complementary products together to create a stronger brand association.
2. Conditioning Consumer Cravings - The trend of establishing a consistent association between a product and a consumer's desire, creating an ongoing demand.
3. Inseparable Branding - The trend of creating a bond between two products, making it difficult for consumers to think of one without the other.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create strategic partnerships between their products to enhance brand recognition and increase consumer demand.
2. Advertising and Marketing - Opportunity for advertising agencies to develop creative campaigns that establish strong associations between products, leveraging the power of two brands working together.
3. Consumer Goods - Opportunity for consumer goods companies to utilize product pairing strategies to create a loyal customer base and increase brand loyalty.