The Yunnan Fruit Industry Co. worked with Tigerpan on the development of an original orange package system inspired by Chu Shijian, who is known as the "Orange King of China."
Drawing inspiration from this legendary character, the packaging designs incorporate details that resemble traditional wood carvings and cut-outs. One style of box is designed in such a way so that it can be pulled apart, causing the citrus fruits to rise to the top. The packaging collection also includes large multi-packs, slender tubes with just a handful of oranges inside and even single orange storage cartons.
With a newfound interest in incorporating a greater number of fresh fruits and vegetables into their diets for the purposes of health, many consumers are turning to produce packaging that boasts stylish, eye-catching designs.
Orange Package Collections
CHUCHENG Oranges Boast Creative Single and Multi-Packs
Trend Themes
1. Creative Packaging Designs - The trend of incorporating unique and visually appealing packaging designs can disrupt the traditional packaging industry and capture consumer attention.
2. Rising Demand for Fresh Produce - The growing interest in consuming fresh fruits and vegetables creates opportunities for innovative packaging solutions that enhance their appeal and convenience.
3. Inspired by Traditional Artifacts - The trend of incorporating traditional wood carvings and cut-outs in packaging designs creates a nostalgic and artistic appeal, giving products a unique selling point.
Industry Implications
1. Packaging Industry - The packaging industry can explore disruptive innovation by embracing creative designs that go beyond functional aspects and focus on aesthetics and user experience.
2. Produce Industry - The produce industry can leverage innovative packaging solutions to attract health-conscious consumers who seek visually appealing and convenient ways to incorporate more fresh fruits and vegetables into their diets.
3. Art and Craft Industry - The art and craft industry has an opportunity to collaborate with packaging designers to create unique and artistic packaging solutions inspired by traditional artifacts, catering to consumers looking for culturally rich products.