Ishod Wait is a skater based in New Jersey and he recently worked in collaboration with Nike SB on a new iteration of the Zoom Bruin entitled 'Orange Label.' The sneaker will also be arriving with a series of apparel designs to match as well, marking the first time that a Nike SB skater has created an entire Orange Label collection.
Wair adorns the sneakers' uppers with a dusty green hue throughout made from a durable mesh material across the outer paneling details. The medial side of the sneakers features perforated mesh materials as a contrast of texture. Additional details include the tongue patch in orange and lace aglets in orange as a contrasting element. The apparel that accompanies the sneakers include matching tonal track jacket, pants, and mesh shorts.
Durable Mesh Skate Shoes
Nike SB Works with Ishod Wair on a Orange Label Sneaker Iteration
Trend Themes
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Orange Label Collaborations — The collaboration between Nike SB and skaters for the Orange Label collection presents opportunities for brands to tap into the skate culture and create unique, limited-edition products.
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Durable Mesh Materials — The use of durable mesh materials in skate shoes opens up possibilities for other athletic footwear brands to explore similar constructions for increased durability and breathability in their products.
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Complete Collections — The creation of a complete collection featuring sneakers and matching apparel by a Nike SB skater showcases the potential for other athletes or influencers to collaborate on comprehensive product lines, offering customers a cohesive and curated experience.
Industry Implications
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Skateboarding — The skateboarding industry can capitalize on Orange Label collaborations by partnering with skateboarders to create unique shoe and apparel collections that resonate with the skate culture.
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Athletic Footwear — Athletic footwear brands can leverage the use of durable mesh materials in skate shoes to enhance the performance and durability of their own product offerings across various sports and activities.
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Athleisure — The athleisure industry can take inspiration from the complete collections concept by collaborating with athletes or influencers to design inclusive lines that seamlessly combine fashion and function.