Everyone's favorite snack cake just got a summer makeover with the launch of 'Orange Crème Pop Twinkies.' For consumers who grew up enjoying a creamsicle on a hot summer day, these new snack cakes are literally oozing with nostalgia.
Hostess' new Twinkies Orange Crème Pop were first spotted by Instagram account @threesnackateers. As per their sighting, the summery new snack cakes appear to consist of Twinkies' classic golden sponge cake on the outside and a rich orange crème filling on the inside. The packaging also reveals that the treats are limited-edition, so it's possible they may only be around for the summer season.
With brand such as Dairy Queen, Twizlers, and now Twinkies, debuting creamsicle-flavored treats, it's clear that the nostalgic flavor is popular among consumers who enjoyed it as kids.
Creamsicle-Flavored Snack Cakes
The New Orange Crème Pop Twinkies Taste Just Like a Creamsicle
Trend Themes
1. Creamsicle-flavored Snacks - The trend of offering nostalgic flavors like Creamsicle is an opportunity for food brands to refresh classic snacks with a new twist.
2. Limited-edition Products - Limited edition treats can create a sense of urgency and excitement for consumers leading to potential sales boost for food brands.
3. Summer-season Flavors - Summer-themed products like Orange Crème Pop Twinkies can help brands tap into the seasonality of products and differentiate from regular products.
Industry Implications
1. Food and Beverage - The trend of offering nostalgic flavors like Creamsicle presents an opportunity for brands in the food and beverage industry to innovate and experiment with new flavors.
2. Limited-edition Products - Multiple industries can benefit from the idea of limited-edition products to attract consumers, including food and beverage, fashion, and beauty.
3. Snack Foods - With nostalgic flavors becoming a trend, the snack food industry can create innovative marketing campaigns to target consumers who enjoy classic treats with a new twist.