As a collaboration between the BCAA Traffic Safety Foundation, 'Preventable' and the District of West Vancouver, the optical speed control experiment is in effect. The campaign is a staggering motion to target to distracted drivers, especially during back-to-school season.
Imagine the heart attack that would result from nearly hitting a child on the road. This is precisely the magnitude of scare the City of Vancouver would like to instill with their optical speed control project. Stretched images of children will be painted onto residential streets to give the illusion of a real kid on front of your moving car. I'm sure everyone in Vancouver will soon be on his guard.
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Trend Themes
1. Optical Speed Control - Using stretched images of children to give the illusion of a real kid on residential streets, this trend aims to target distracted drivers and increase road safety.
2. Distracted Driving Prevention - With a focus on back-to-school season, this trend aims to raise awareness and decrease incidents of distracted driving, particularly in residential areas.
3. Visual Disruption Campaigns - By employing optical illusions to create a sense of urgency and caution, this trend aims to grab attention and change behavior on the road.
Industry Implications
1. Traffic Safety - Implementing optical speed control systems and campaigns can be a disruptive innovation in the traffic safety industry, potentially reducing accidents and improving road safety.
2. Public Awareness and Education - Utilizing visual disruption campaigns against distracted driving can be a disruptive innovation in the field of public awareness and education, promoting safer road behavior and reducing accidents.
3. Urban Infrastructure - Incorporating optical speed control systems in residential streets can be a disruptive innovation in the urban infrastructure industry, enhancing road safety measures and reducing incidents of distracted driving.