The new OPI Phone App allows users to virtually test out any OPI shade of nail polish. The app is free to download and can be used on any iPhone, iPod or iPad. The OPI Phone App contains over 200 nail polish hues featured in some of the brand's classic collections as well as limited edition lines such as the 'Shrek Forever After' and the 'Hong Kong for OPI' series.
Similar to music on an iPod, different colors can be categorized in a customized manner and searched for just like a song. The OPI Phone App allows its users to test the shades on hands with different skin tones and with nails of varied lengths. The OPI Phone App is simple and fun to use.
Virtual Varnish Applicators
The OPI Phone App Lets You Test Out New Nail Polish Tones
Trend Themes
1. Virtual Nail Polish Apps - The rise of virtual nail polish apps like OPI Phone App presents an opportunity for nail polish brands to enhance their user experience and drive sales through increased convenience and fun.
2. Customizable Nail Polish Collections - Customizable nail polish collections presented through virtual apps like OPI Phone App offer a disruptive innovation opportunity for the nail care industry as it allows customers to personalize their collections and explore a greater range of colors.
3. Personalized Cosmetics Shopping Experience - The development of virtual reality-based cosmetics apps like OPI Phone App provides a disruptive innovation opportunity as it allows customers to test and experience products virtually to improve their shopping experience significantly.
Industry Implications
1. Nail Care Industry - Virtual nail polish apps like OPI are disrupting the nail care industry and encouraging key players to embrace innovation and drive more personalized and engaging customer experiences.
2. Cosmetics Industry - The rise of virtual cosmetic applications, such as the OPI Phone App, represents a disruptive innovation opportunity for cosmetic industry players to explore and develop more innovative user experiences and reach new customers.
3. Virtual Reality Industry - The growing adoption of virtual reality-based apps like OPI Phone App represents a disruptive innovation opportunity for the companies operating in the virtual reality industry to extend their reach into the cosmetics industry and beyond.