As a part of OPI Beauty's 40th-anniversary celebration, the brand is launching a fall line of colors inspired by Downtown Los Angeles.
This new collection is inspired by the culturally rich downtown core - where the city meets modern development. The Fall 2021 collection will feature 12 new colors and four unique formulas. The hues in the collection are designed to follow the person throughout the transitions of the fall season. Soft hues of lilac and pink are mixed with darker autumn tones such as rose and auburn.
The brand has also reimagined its iconic shade, Lincoln Park After Dark, in its new color, Abstract After Dark - a hue that blends deep blue and purple with a shimmering sparkle.
LA-Inspired Nail Lacquers
OPI Beauty's Fall Collection Takes Inspiration from Downtown Los Angeles
Trend Themes
1. Cultural-inspired Beauty Trends - Opportunities for creating beauty products inspired by different cultures are growing.
2. Seasonal Color Trends - There's a growing market for beauty products that follow seasonal color trends.
3. Iconic Product Reinvention - Reimagining iconic products can create new opportunities for innovation.
Industry Implications
1. Beauty and Personal Care Industry - The Beauty and Personal Care Industry is expanding and seeking new and innovative products.
2. Fashion Industry - Fashion can benefit from collaborations with beauty brands to create complementary products that follow seasonal color trends.
3. Tourism Industry - Tourism can benefit from developing partnerships with beauty brands to create cultural-inspired products for travelers.