Model Neto Barbosa stars in OpenStudio's Fall/Winter 2014 lookbook. Inspired by both tennis and squash, the advertorial puts focus on bright patterns and an abundance of rich knits.
The retro-infused image series pays tribute to "Björn Borg, Richie Tenenbaum and the tennis way of life" with its range of sporty garments that are a fresh translation of its past era inspiration.
Captured by photographer Alexandre Cardinal's lens, the OpenStudio Fall/Winter 2014 collection fuses style with practicality. Each of its pieces make a seamless transition into one's existing wardrobe and can be paired with interchanging pieces from the line. Clean basics are paired with colored stripes and artfully printed knits that act as the collection's bold accent pieces.
Retro Sportswear Lookbooks
The OpenStudio Fall/Winter 2014 Catalog is Tennis and Squash Themed
Trend Themes
1. Retro Sportswear - Opportunities for disruptive innovation include sustainable and ethical materials, customizable options, and incorporating modern technology such as wearable sensors.
2. Bright Patterns - Opportunities for disruptive innovation include incorporating augmented reality to allow customers to visualize patterns on garments, using recycled or biodegradable materials, and creating patterns that change color or texture depending on factors such as temperature or motion.
3. Knits - Opportunities for disruptive innovation include utilizing 3D printing technology for unique knits, creating knits that incorporate high-tech features such as moisture-wicking or UV protection, and exploring innovative dyeing techniques for unique color patterns.
Industry Implications
1. Fashion - With the rise of environmentally conscious consumers, fashion companies can disrupt the industry by incorporating sustainable materials and ethical production practices, offering customizable options, and utilizing innovative technology in their designs.
2. Technology - Innovations in wearable technology such as sensors, smart fabrics, and augmented reality can transform the fashion industry and enhance the consumer experience by providing interactive and personalized options.
3. Sports Equipment - Sports equipment companies can incorporate sustainable and biodegradable materials into their products, explore high-tech features such as sensors for tracking performance, and incorporate vibrant patterns and custom designs to appeal to fashion-conscious athletes.