'OpenInvest' is a startup that helps consumers invest in companies that align with their values and interests. With more millennial consumers looking for socially responsible investments, this tool provides a simple way for consumers to determine whether a particular company is a good fit for them.
Unlike other ethical investment tools, OpenInvest works by asking consumers exactly what kinds of issues they are most concerned about. These can range from environmental concerns to issues surrounding workplace diversity. The program then automatically filters out the companies that match the investor's values and creates a personalized index fund of companies that remain. As a result, consumers can create a portfolio that aligns with their specific interests and concerns.
The tool ultimately helps consumers have a greater say in what kinds of issues their money is supporting.
Ethical Investing Tools
The OpenInvest Tool Helps Consumers Make Socially Responsible Investments
Trend Themes
1. Socially Responsible Investing - Tools that help consumers invest in companies that align with their values and interests are disrupting traditional investment strategies.
2. Personalized Portfolio Management - OpenInvest's use of personalized filters is disrupting traditional index fund creation and providing a unique value proposition for consumers.
3. Millennial Investment Habits - OpenInvest's offering aligns with the investment habits of millennials who are more concerned with social responsibility and ethical investing than previous generations.
Industry Implications
1. Investment Management - Tools like OpenInvest are disrupting the traditional investment management industry by providing consumers with new options for managing their portfolios.
2. Financial Technology - OpenInvest's technology-driven approach is disrupting the financial technology industry by creating a new category of personalized index fund creation.
3. Social Responsibility Consulting - The rise of socially responsible investing has created new opportunities for consulting firms that specialize in advising companies on responsible business practices.