Puffer jackets are the must-have fashion statement of the season, making it difficult for individuals to find one that really stands out from the crowd, which is why Opening Ceremony's puffer jacket features a reversible interior, offering consumers two jackets, for the price of one.
The coat's exterior features a lightweight nylon that retains heat without weighing the wearer down, making for the perfect winter accessory. One side of the coat features an edgy black and navy colorway, that's perfect for those drab winter mornings. The coat's other side, features a bold red colorway, offering the wearer with a brief pop of color for when they're feeling a little more daring.
In addition, the jacket comes complete with a padded collar, front zipper, a drawstring hem and sleeve pockets.
Reversable Puffer Jackets
Opening Ceremony's Puffer Jacket Offers Two Unique Colorways
Trend Themes
1. Reversible Puffer Jackets - Disruptive innovation opportunity: Create reversible products in other industries such as shoes or bags to offer consumers versatile options.
2. Multi-functional Winter Accessories - Disruptive innovation opportunity: Develop winter accessories with additional features, like built-in gloves or scarves, to provide added convenience and value.
3. Customizable Colorways - Disruptive innovation opportunity: Introduce customizable color options for various fashion items to allow consumers to personalize their style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate reversible elements in other fashion items like dresses or shirts to provide consumers with versatile outfits.
2. Sportswear - Disruptive innovation opportunity: Create reversible athletic wear, such as leggings or jackets, to offer customers multiple style options for their workouts.
3. Outdoor Gear - Disruptive innovation opportunity: Design reversible outdoor gear, such as backpacks or tents, to offer campers and hikers versatile and adaptable equipment for different environments.