The Opening Ceremony Fall/Winter 2010 lookbook is full of hipster images and tweed. This fabric is normally only worn by the old, but if Opening Ceremony can do anything, they can make things that are uncool awesome.
We've watched the hipster movement adopt scarves, old-school hats and retro geek glasses, and now tweed is enjoying its moment in the sun. The Opening Ceremony Fall/Winter 2010 collection looks awesome to me.
Implications - Tweed, a material commonly associated with the elderly, is now being utilized by fashion designers as a clothing textile for youths, demonstrating the ease of repackaging products for new audiences. Corporations looking to repackage an existing product for a new demographic may considering hiring models that exemplify the new target market and making them use the product in an appealing manner.
Tweed-Loving Lookbooks
Hipsters Rock Tweed for Opening Ceremony Fall/Winter 2010
Trend Themes
1. Youthful Tweed - Fashion designers are repackaging tweed as a clothing textile for youths, presenting an opportunity for corporations to rethink traditional products and target new demographics.
2. Hipster Fashion - The hipster movement's adoption of tweed presents disruptive innovation opportunities for fashion brands to create unique and trendy styles.
3. Old to Cool - Opening Ceremony's use of tweed challenges traditional perceptions by making uncool things like tweed appear fashionable and appealing to a wider audience.
Industry Implications
1. Fashion - The fashion industry can explore the trend of incorporating tweed into youthful clothing lines, tapping into new market segments and driving innovation in textile design.
2. Marketing and Advertising - The repositioning of tweed as a trendy fabric requires creative marketing strategies to showcase its appeal to younger generations, offering opportunities for marketers to rethink traditional messaging tactics.
3. Textile Manufacturing - The resurgence of tweed in youth fashion calls for textile manufacturers to reimagine the production process and develop more modern and innovative tweed fabrics.