OnQ, a California-based tech company specializing in innovative retail solutions, has expanded its range of interactive in-store offerings with the launch of 'Converge Display Control.' The new retail solution allows customers to control and navigate interactive content by scanning QR codes presented on any connected TV, which can be set up directly on in-store shelves.
According to OnQ, the new solution aims to create more dynamic and engaging consumer expereinces by delivering a "two-way connection" between shoppers and network-connected displays. Brands and retailers will have the option to set up the "smart displays" to feature custom content and on-screen product information.
"Today’s retail climate demands a fresh approach to in-store interactivity, and retailers are desperate for new ways to engage customers in low-touch and no-touch environments," explains Paul Chapuis, CEO of OnQ, referencing the inspiration behind the development of the new smart display solution.
Interactive Smart Retail Displays
OnQ's 'Converge Display Control' Makes Shopping More Engaging
Trend Themes
1. Interactive Retail Displays - OnQ's 'Converge Display Control' demonstrates the potential to create engaging consumer experiences and interactive content for retail displays, leading to an increase in customer engagement and sales.
2. QR Code Scanning - The use of QR codes in retail displays allows customers to interact with products in new and exciting ways and represents an opportunity for retailers to collect valuable data on customers' behaviors and preferences.
3. Custom Content Creation - The creation of custom content for retail displays allows retailers to showcase specific products and brands, increase consumer engagement, and generate more revenue.
Industry Implications
1. Retail Industry - OnQ's 'Converge Display Control' could be a game-changer for the retail industry, revolutionizing the way customers interact with products and boosting sales.
2. Marketing and Advertising Industry - The use of interactive displays with custom content and QR codes presents an opportunity for marketing and advertising professionals to create engaging experiences for customers and gather valuable data on their preferences and behaviors.
3. Technology Industry - The development of interactive displays with QR code scanning capabilities requires technological expertise, representing a potential entrepreneurial opportunity for technology professionals to create innovative retail solutions.