This up and coming New York fashion line recently released its ONLY NYC INC Spring 2012 lookbook to the delight of many. The street wear label, which strives to keep to its Manhattan 'hood,' roots has done an amazing job with its new Spring collection.
The lookbook features graphic tees, sweaters, hats, bags and more that all share a similar style of bright, simple and bold graphics and colors. ONLY NY INC. is an independent company that comes from the West side of Manhattan and now has its apparel in stores all over the United States, the United Kingdom, Asia, Europe, Australia, New Zealand and its head office in New York.
The brand also released a skate video that documents the urban New York skate lifestyle that really gives an authentic feeling to the brand.
City Skater Lookbooks
The ONLY NYC INC Spring 2012 Collection is Raw
Trend Themes
1. Graphic Streetwear - The rising trend of graphic streetwear in fashion provides an opportunity for innovative designs and collaborations.
2. Regional Fashion Brands - The growing popularity of regional fashion brands presents opportunities for localized marketing strategies and unique fashion offerings.
3. Authentic Branding - The emphasis on authenticity in branding creates opportunities for fashion brands to showcase their roots and unique cultural influences.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of graphic streetwear to create unique and attention-grabbing designs.
2. Retail - The retail industry can benefit from partnering with regional fashion brands to offer customers exclusive products and experiences.
3. Media and Entertainment - The media and entertainment industry can collaborate with fashion brands to showcase authentic and diverse urban lifestyles through videos and other content.