The ONLY NY 2011 lookbook shows off the new collection from the brand for the upcoming season. The images depict several models posing in various parts of the Big Apple (which is fitting considering the brand's name).
The outfits from the ONLY NY 2011 lookbook are all about casual-wear with a minimalist nature. ONLY NY presents a variety of simple tees and sweaters with the brand's typography and other simple graphics such as trucks and bicycles printed on them. There are also numerous caps available in the style of snapbacks, panels and hunting flaps. Accessories include stickers, pins and coffee cups.
The clothes featured in the ONLY NY 2011 lookbook are currently available for purchase on the brand's website.
NYC Rooftop Shoots
The ONLY NY 2011 Lookbook Shows Pride for the Big Apple
Trend Themes
1. Casual-wear - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for casual-wear to meet the growing demand for ethical fashion.
2. Minimalist Graphics - Disruptive innovation opportunity: Create customizable minimalist graphics for clothing using AI and machine learning algorithms for personalized fashion experiences.
3. Streetwear Accessories - Disruptive innovation opportunity: Integrate augmented reality (AR) technology into streetwear accessories to provide interactive and immersive shopping experiences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement blockchain technology to improve supply chain transparency and combat counterfeit products in the fashion retail industry.
2. Graphic Design - Disruptive innovation opportunity: Develop automated design tools that generate minimalist graphics for clothing to streamline the graphic design process.
3. Augmented Reality - Disruptive innovation opportunity: Create AR platforms and applications specifically tailored for streetwear accessories to enhance the online shopping experience.