This online reputation graph by Demandforce provides straightforward but extremely useful advice in regards to the role small businesses play on the Internet.
Suggesting that entrepreneurial start-ups take a more active and responsive role across all social media platforms, the chart advocates for as much connectivity to an online audience as possible. Speaking to the dangers of ignoring these platforms and those who discuss one's business through these sites, the chart has a strong message without coming across as patronizing. The actual look of the chart is colorful and set up like a quiz activity. Having readers go through somewhat of a maze of question, this kind of content is interesting regardless of whether it pertains to the reader.
Helpful, playful and with an important message about the future of business, this infograph is a must-read for small business owners grappling with the daunting world of social media.
Public Persona Guides
The 'Do You Own Your Online Reputation?' Graph Offers Media Presence Advice
Trend Themes
1. Active Online Presence - Entrepreneurial start-ups should take a more active and responsive role across all social media platforms to connect with their online audience.
2. Importance of Social Media Engagement - Ignoring social media platforms and conversations about one's business can be detrimental, highlighting the need for businesses to actively monitor and engage on social media.
3. Interactive Content - Interactive infographics like the one mentioned in the article can capture readers' attention and provide valuable information in an engaging manner.
Industry Implications
1. Small Business - Small business owners can benefit from understanding the importance of maintaining an active online presence and engaging with customers on social media.
2. Digital Marketing - The demand for professionals who can effectively manage and optimize social media presence for businesses is increasing as more companies recognize its importance.
3. Content Creation - There is a growing need for interactive and engaging content creators who can produce visually appealing and informative infographics that can capture readers' attention.