Online Personal Shopper

North Face, the sports equipment & apparel company, is gearing up to make online shopping easier and more fun for its customers - by giving them their very own online personal shopper. This online personal shopper is called Watson, and is designed by IBM in conjunction with Fluid, a firm specializing in digital commerce. It will be equipped to answer virtually all customer queries in the same way as an informed retail sales person, a customer might meet at the mall. Whether you want information on equipment and apparel you need for a 3 day skiing trip with the family, or a fun camping expedition, Watson will be there to help you make your choices. This online personal shopper will be ready for consumer use by the fourth quarter of 2014.