Though The Cheesecake Factory's dining room may be closed due to COVID-19, the restaurant has released an online cookbook so that consumers can still enjoy its signature recipes at home.
Like many other bands, The Cheesecake Factory has begun releasing some of its signature recipes so that consumers can enjoy them while sheltering in place. However, the brand has gone a step further by creating an entire online cookbook full of delicious recipes. Though no cheesecake recipes are includes, consumers can find instructions to create popular Cheesecake Factory dishes, such as Almond-Crusted Chicken Salad, Warm Crab & Artichoke Dip, and Cinnamon Roll Pancakes. In addition to instructions, each recipe also includes photos of the dish for visual reference.
Restaurant-Branded Online Cookbooks
The Cheesecake Factory's Online Cookbook is Full of Recipes
Trend Themes
1. Restaurant-branded Online Cookbooks - Opportunity for restaurants to create online cookbooks to provide customers with their signature recipes and continue to engage with them even when the dining room is closed.
2. Sheltering in Place Recipes - Creating and sharing recipes that can be easily made at home during times of limited access to restaurants or ingredients can be a great way for brands to connect with their customers.
3. Visual Reference in Recipe Instructions - Including photos or videos of the finished dish in recipe instructions can enhance the cooking experience and make it easier for consumers to replicate restaurant dishes at home.
Industry Implications
1. Restaurant - Restaurants can leverage their signature dishes by creating online cookbooks, engaging with customers, and generating additional revenue streams.
2. Food & Beverage - Publishing recipe books or online cookbooks can be a profitable venture for food and beverage companies looking to reach a wider audience and provide added value to their customers.
3. Technology - Developing innovative platforms or apps that allow restaurants and food brands to easily create, publish, and distribute online cookbooks can revolutionize the way customers engage with these brands and their recipes.