It’s always interesting to come across a photo shoot with a theme such as the Ones2Watch Asylum editorial. Although the styling and photo techniques are important, I love to focus on the backstory of such spreads. This fashion photo series follows a beautiful yet disturbed young woman who has been institutionalized for seeing what appears to be hallucinations of a little girl.
Photographed by United Kingdom-born Lee Cropper, the Ones2Watch Asylum photo shoot features Premier model Keshia. Styled by Tena Strok, the editorial is set to appear in the magazine’s 10th issue. I particularly appreciate the depth of field used, the glass overlay and haziness; these elements further express the suffering this model is going through in the Ones2Watch Asylum editorial.
Psych Ward Photography
The Ones2Watch Asylum Spread is Stylishly Dark and Disturbed
Trend Themes
1. Mental Health Awareness Fashion - Fashion shoots highlighting mental illness and the issue of institutionalization can help raise awareness and promote discussion around these important topics.
2. Dark and Disturbing Aesthetics - The popularity of dark and disturbing themes in fashion photo shoots presents an opportunity for brands to explore new artistic directions and appeal to consumers seeking edgier, unconventional styles.
3. Narrative-driven Photography - Photo shoots with a strong narrative component can create immersive storytelling experiences for viewers, and provide opportunities for brands to engage with their audience beyond just showcasing products.
Industry Implications
1. Fashion - Fashion brands and publications can explore new avenues for storytelling and social commentary through the use of provocative photo shoots that push boundaries and raise awareness.
2. Mental Health - Mental health organizations can partner with fashion brands and publications to raise awareness about the issue of institutionalization and combat negative stereotypes around mental illness.
3. Photography - Photographers and artists can experiment with new techniques and styles to create visually stunning and thought-provoking pieces that resonate with audiences.