For Spring/Summer 2018, ONEMETH and MTV joined forces to honor the legacy that the iconic music brand has left behind, with a range of custom-made apparel that celebrates the impact it's had on the city of Toronto.
All of the apparel boasts a modern aesthetic, with clean red, white and gray colorways that can be paired together with ease for a statement look that's highly versatile. Included in the collection are hoodies, jackets, sweat pants, shorts, tees, and lightweight drawstring bags. Bold embroidered branding stylishly complements all of the pieces, with tributes to ONEMETH and MTV corresponding with one another.
The ONEMETH and MTV pop-up in Toronto will run from June 1st until the 17th at 277 Queen Street West, and pieces can also be purchased once the pop-up has finished on June 18th through ONEMETH's web store.
Music Brand-Inspired Pop-Ups
The ONEMETH and MTV Partnership Results in an Exclusive Toronto Shop
Trend Themes
1. Music Brand-inspired Apparel - Opportunity to collaborate with iconic music brands to create custom-made apparel that pays tribute to their legacy.
2. Pop-up Shops - Potential to create exclusive pop-up shops in collaboration with brands to increase visibility and create a unique shopping experience.
3. Clean Aesthetic - Demand for modern and versatile apparel with clean colorways and bold branding.
Industry Implications
1. Fashion Retail - Fashion retailers can collaborate with music brands to create limited-edition apparel collections and pop-up shops.
2. Music - Music brands can expand their reach by collaborating with fashion retailers to create unique apparel collections and pop-up shops.
3. E-commerce - Opportunity for online retailers to sell exclusive apparel collections after the conclusion of pop-up shops.