With the influx of socially focused media blogs like GOOD, One&Other is part of this emerging trend with the aim of putting the purpose back into local news reporting. As a registered Community Interest Company (CIC), this media brand is able to rely on the tenets of everything that social enterprise has to offer in order to build a business that delivers more than mere profit.
"Along the way we’re making it our mission to re-inject the relevance, intelligence, charm, beauty and purpose back into local media," One&Other explains on their 'About Us' page. "We also believe that local media have a responsibility beyond profit that needs to be protected, that is to serve, enlighten, empower and advance communities."
Contact Information
One&Other website
One&Other on Facebook
One&Other on Twitter
Motivated Media Brands
'One&Other' Aims to Put the Social Purpose Back into Local Reporting
Trend Themes
1. Socially Focused Media Blogs - Disruptive innovation opportunity: Explore new ways to deliver localized news with a social purpose.
2. Community Interest Companies (CIC) - Disruptive innovation opportunity: Develop business models that prioritize social impact alongside financial profit.
3. Redefining Local Media - Disruptive innovation opportunity: Create media brands that inject relevance, intelligence, charm, beauty, and purpose back into local reporting.
Industry Implications
1. Media - Disruptive innovation opportunity: Transform traditional media outlets by incorporating social purpose and community empowerment.
2. Social Enterprise - Disruptive innovation opportunity: Innovate within the social enterprise sector by leveraging media platforms to serve, enlighten, and advance communities.
3. Local News Reporting - Disruptive innovation opportunity: Reinvent the model of local news reporting by prioritizing relevance, intelligence, and community engagement.