ONE Brands is introducing its first-ever limited-edition ONE S'mores flavor and it's being launched as a summer flavor that can be enjoyed everywhere from a "socially distanced campground to glamping on the couch with your favorite series." The low-sugar protein bar inspired by a taste of the great outdoors provides what consumers have come to expect from the brand—20 grams of protein and just a single gram of sugar per bar. Knowing that many people are missing out on their usual summer experiences, this bar is sure to be a hit for the nostalgic flavor alone.
The new gluten-free protein bar by ONE Brands is made with a classic combination of toasted marshmallows, melted chocolate and graham crackers that helps to bring the experience of sitting around the campfire absolutely anywhere—or as the brand describes it, #SmoreAnywhere.
S'mores Protein Bars
ONE Brands' Limited-Edition Summer Bar Features Campfire Flavors
Trend Themes
1. Limited-edition Protein Bars - Opportunity for food companies to create limited-edition flavors of protein bars to capture consumer interest and drive sales.
2. Nostalgic Flavors - Potential for brands to tap into nostalgic flavors from childhood, like s'mores, to create unique and appealing products that resonate with consumers.
3. Low-sugar Protein Bars - Demand for protein bars with low sugar content presents an opportunity for companies to develop healthier snack options that still provide the necessary protein boost.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage the trend of limited-edition protein bars to attract new customers and increase sales by offering unique flavors.
2. Nutrition and Wellness - The nostalgia trend in food products offers an opportunity for nutrition and wellness companies to create enticing, indulgent treats with healthier ingredients to cater to health-conscious consumers.
3. Snack Industry - The demand for low-sugar protein bars presents an opportunity for snack companies to tap into the growing market of health-conscious consumers looking for convenient and nutritious snack options.