According to a recent survey, nearly 17% of U.S. restaurants were "closed permanently or long-term" amid the COVID-19 pandemic and 'On The House' is a new organization leading a hand to the struggling industry. The nonprofit organization is dedicated to providing support, guidance, and mentorship to struggling restaurants and bars.
On The House is funded a group of hospitality professionals with unique backgrounds, and offers services like financial know-how, branding, tech stack support, COIVD SOPs, menu digitization, and optimization for takeout, among others. The aim is to support smaller and less tech-savvy operators adapt to the "new normal" for the hospitality industry, especially businesses that reside in underserved neighborhoods.
Amid the uncertain landscape, organizations like this are needed to support struggling restaurants and bars.
Restaurant Support Platforms
'On The House' Provides Pro-Bono Support for Restaurants
Trend Themes
1. Restaurant Support Platforms - Nonprofit organizations, like On The House, which provide guidance and mentorship to struggling restaurants and bars, are needed more than ever due to the impact of COVID-19 on the industry.
2. Tech Stack Support - With the increasing importance of technology in the restaurant industry, support services like tech stack optimization are key for smaller and less tech-savvy operators to stay competitive and adapt to the new normal.
3. Menu Digitization - Digitization of menus has become a critical innovation for restaurants as they adapt to an increased demand for takeout and delivery services, making menu optimization an important trend for the industry.
Industry Implications
1. Hospitality Industry - On The House's support services could help small and less tech-savvy operators in the hospitality industry stay afloat amid the impact of COVID-19.
2. Financial Services Industry - The need for financial know-how and funding support has become more important than ever for restaurants and bars struggling to stay in business during the pandemic, presenting an opportunity for the financial services industry to provide solutions.
3. Technology Industry - The increased reliance on technology in the restaurant industry due to the pandemic has created an opportunity for the technology industry to offer support services and solutions like menu digitization and tech stack optimization.