'Salad and Go,' the better-for-you quick-service restaurant, recently announced the 'On the Go Bundle,' a comprehensive menu offering designed for traveling customers. The combo offers customers their choice of breakfast or lunch item from a list, and pairs this item with a hot or cold coffee of their choice.
The possible food items include breakfast burritos, salads, wraps, and sandwiches, each with the option of either chicken or tofu as a protein. Additionally, the breakfast burritos feature eggs and other traditional breakfast ingredients. The On the Go Combo is available between the hours of 6:30 AM to 11 AM on weekdays at participating locations, and between the hours of 7 AM to 11 AM on weekends.
Healthy Take-Out Promotions
'Salad and Go' Released the 'On the Go' Promotional Combo at $9.99
Trend Themes
1. Healthy Fast Food - Opportunity for other fast food chains to provide better-for-you options catering towards busy individuals looking for quick and healthy meals.
2. Customizable Meal Combos - Customizable meal combos that cater to time and preference constraints, providing customers with the ability to select meals to fit with their busy schedule.
3. Convenience-based Service Models - Investing in technology that easily serves busy customers who are looking for healthier meal options in an on-the-go bite.
Industry Implications
1. Fast Food - Fast food restaurants, in particular, are able to benefit from promotional bundling that highlights their healthier options as Salad and Go does.
2. Organic Food - Organic food markets that serve busy, health-conscious customers by creating on-the-go meal kit options that cater to their preference and convenience.
3. Food Delivery Services - Food delivery services have an opportunity in creating a partnership with quick-service restaurants like Salad and Go to expand and grow their delivery range and establish faster delivery options.