Reebok and JUUN.J have partnered once again to give the classic 'Pump Omni Zone II' a high-fashion upgrade. The new collection will include three sneakers in three solid colorways: Boot Wheat, Murky Black, and Stark White. Now considered an all-time classic silhouette, the Reebok 'Pump Omni Zone II' was made famous in 1991when basketball player Dee Brown won the NBA Slam Dunk Contest while sporting these legendary sneakers.
Each version of this newly upgraded model is built from high-quality leather and stamped with the JUUN.J logo directly above the toebox. In addition, these models feature an elongated heel cage and perforated detailing for a more modern look. Of course, the 'Pump Fit' system remains unchanged aside from being presented in a new tonal finish. This monochrome trio aligns seamlessly with the contemporary look and feel of JUUN.J's products while fully maintaining its retro appeal.
High-Fashion Retro Sneakers
Reebok and JUUN.J Team Up to Drop New 'Omni Zone II' Collection
Trend Themes
1. Fashionable Retro Sneakers - The convergence of high fashion and athletics presents an opportunity for companies to innovate and create sneakers that appeal to both markets.
2. Collaboration Collections - The popularity of brand collaborations provides an opportunity for companies to expand their market by partnering with established brands in other industries.
3. Elevated Nostalgia - There is a growing market for updated versions of classic products that tap into customers' nostalgia while incorporating modern design elements.
Industry Implications
1. Fashion - The fashion industry can benefit from collaborating with athletes and athletic companies to create unique, fashionable sportswear.
2. Athletics - Athletic companies can expand their market by partnering with high-fashion brands to create stylish, sportswear collections.
3. Footwear - The footwear industry can innovate by combining high-quality materials and design elements to create retro-inspired sneakers with a modern twist.