Sega is getting into the summer Games action by featuring Olympic athletes in upcoming video games. The new Beijing 2008 Olympics video game which drops on June 24th, simulates over 35 Olympic competitions and some of them feature USA medal hopefuls Amanda Beard, Tyson Gay, Nastia Liukin and Reese Hoffa. Sega has released the game box art featuring the four aforementioned athletes.
Implications - Youth consumers are continually seeking to differentiate themselves from their peers. As a result, they seek out niche interests to express their individuality. Companies should consider other cultures as fodder for potential niche interests and doing so will foster a deeper connection with this highly valuable demographic.
Olympic Video Games
Sega Beijing 2008 Olympics
Trend Themes
1. Olympic Video Game Simulations - Opportunities for gaming companies to create immersive Olympic video game simulations featuring popular athletes and medal contenders.
2. Niche Interest Marketing - Marketing strategies that tap into niche interests of youth consumers who seek to differentiate themselves from their peers.
3. Cross-cultural Collaborations - Opportunities for companies to collaborate with international partners and incorporate other cultures into their products to create innovative niche offerings.
Industry Implications
1. Gaming - Innovative gaming companies that can create immersive Olympic video game simulations and leverage popular athletes in the games.
2. Marketing and Advertising - Companies in the marketing and advertising industry that can develop campaigns to tap into niche interests of youth consumers.
3. International Business - Companies that specialize in cross-cultural collaborations and can bring other cultures into their products/services to create innovative niche offerings that appeal to youth consumers.