As BÉIS gears up to celebrate its 5th Anniversary this October, the brand is set to unveil a series of special releases, starting with The Olive Collection. This new line, characterized by its earthy, nature-inspired hue, is a nod to the growing trend of gender-neutral, subtle colors that evoke a sense of tranquility and balance.
The collection, which includes the Mini Weekender, Weekender, Dopp Kit, Cosmetic Case, and hard-cased rollers, is inspired by BÉIS Founder Shay Mitchell's deep connection to her hometown, Vancouver. To capture the essence of the collection, BÉIS collaborated with Vancouver-based photographer Greg Swales and even featured Mitchell's brother in the campaign, adding a personal touch.
Beyond just luggage, The Olive Collection embodies the brand's commitment to quality, inclusivity, and a connection to nature. Available now, the collection's price range spans from $48 to $328, offering something for every traveler.
Rugged Chic Luggage Collections
BÉIS Recently Launched the Brand New Olive Collection
Trend Themes
1. Nature-inspired Luggage Collections - A growing trend of gender-neutral, subtle colors that evoke a sense of tranquility and balance in luggage design.
2. Inclusive and Personalized Brand Campaigns - Brands collaborating with local artists and featuring personal connections in their campaigns to create a more inclusive and personalized experience for consumers.
3. Quality and Sustainable Product Offerings - Brands committed to offering high-quality, durable products that connect with nature and promote sustainability.
Industry Implications
1. Travel and Luggage - Opportunities for incorporating nature-inspired designs and gender-neutral colors in luggage collections to appeal to a wider audience and promote tranquility.
2. Photography and Art - Collaborative opportunities for photographers and artists to create personalized and inclusive brand campaigns.
3. Sustainable Fashion - Expanding the market for sustainable travel accessories and promoting brands that prioritize quality and environmental consciousness.