The Old Spice Red Collection has been unveiled by the brand as a new lineup of premium scented products that will provide male consumers with a way to smell great without spending hundreds on premium fragrances.
Inspired by fancy fragrances and made with Fade-Resistant Scent Technology, the new grooming products come in three new scents including 'Captain: The Scent of Command,' 'Ambassador: The Scent of Excellence' and 'Nomad: The Scent of Adventure.' The scents have been infused into deodorant, body wash, shampoo and much more to offer guys a way to smell great without having to spend a bundle.
The Old Spice Red Collection was explained by Janine Miletic, Old Spice Brand Director at Procter & Gamble who said, "We understand what guys want and what they are frustrated with today, which includes not being able to smell their product at the end of the day. These insights go directly into our product design and our new Red Collection is the perfect example of that, combining preferred scents and breakthrough technology."
Fine Fragrance-Inspired Cosmetics
The Old Spice Red Collection Features All-New High-End Scents
Trend Themes
1. Fine Fragrance-inspired Cosmetics - Opportunity for beauty brands to create premium scented products inspired by high-end fragrances.
2. Fade-resistant Scent Technology - Potential for innovative scent technology that lasts longer in grooming products.
3. Affordable Luxury - Growing demand for affordable alternatives to expensive premium fragrances.
Industry Implications
1. Beauty and Cosmetics - Cosmetic brands can capitalize on the trend by offering fine fragrance-inspired products.
2. Personal Care - Opportunity for personal care brands to develop grooming products with long-lasting scents.
3. Consumer Goods - Potential for consumer goods companies to tap into the market for affordable luxury fragrances.