Weiden + Kennedy has done it again with the Old Spice Muscle Music commercial. A hilarious percussion performance, former NFL player and actor Terry Crews uses his brawn and not his brain to create some sweet, sweet melodies. Wires have been hooked up to his pecks, abs and more and connected to a whole percussion set to accomplish this unique feat.
While the Old Spice Muscle Music commercial is hilarious to watch, the true treat comes afterwards. Another window subsequently pops up that allows people to control the music themselves (and Crews' well-formed muscles) with their keyboards. Sensationally silly, the Old Spice definitely has another viral hit on their hands, especially with the interactive bit on the end.
Brawny Percussion Cleanser Commercials
The Old Spice Muscle Music Campaign Makes Sweet Melodies
Trend Themes
1. Interactive Commercials - Old Spice's Muscle Music campaign demonstrates the power of interactive commercials, creating engagement and viral potential.
2. Physical Input Technology - The use of wired connections to control music with physical movements opens up opportunities for innovative applications in gaming, fitness, and rehabilitation.
3. Humorous Advertising - The success of the Old Spice Muscle Music campaign highlights the effectiveness of humor in capturing and retaining viewer attention in advertising.
Industry Implications
1. Advertising and Marketing - The Old Spice Muscle Music campaign showcases the potential for interactive and humorous advertisements to generate buzz and reach a wide audience.
2. Music and Entertainment - The use of physical performance to create music in the Old Spice Muscle Music campaign presents opportunities for unique live performances, music events, and creative collaborations.
3. Gaming and Technology - The physical input technology demonstrated in the Old Spice Muscle Music campaign can be applied to gaming and technology industries to enhance user experiences and create innovative gameplay mechanics.