This Old Spice commercial is crowned to be the ultimate "ad-Inception" campaign. A whopping 14 hours in length, the video seeks "to convey the idea that [...] the commercial lasts as long as the new Old Spice amazing fragrance." The ad is aired online via ocomercialinfinito.com.br and the record-breaking campaign has been launched in partnership with Wieden+Kennedy São Paulo, Brazil.
Highlighting the company's Durascent technology, the Old Spice commercial truly takes an interesting approach to engage consumers. The entire campaign consists of separate ads that are seamlessly fed into each other. Because of this, the incredibly lengthy video gains a certain cinematic quality. In addition, to boost the popularity of the Old Spice commercial, the video entertains some fantastical landscapes, as well as some star guest appearances like American actor Terry Crews.
Lengthy Record-Breaking Ads
This Old Spice Commercial Breaks the Guinness World Record for Length
Trend Themes
1. Lengthy Ads - Brands are experimenting with lengthy ads as a way to capture viewers' attention and stand out from competitors.
2. Innovative Advertising Techniques - Companies are leveraging new and creative ways to showcase their products and services through advertising campaigns.
3. Online Advertisements - With more people spending time online, brands are investing in digital channels to reach their target audience through innovative ads.
Industry Implications
1. Advertising and Marketing - Opportunities exist for advertising and marketing agencies to create longer and more unique ads that resonate with consumers.
2. Fragrance Industry - There is potential for companies in the fragrance industry to leverage innovative ad campaigns like Old Spice's to drive awareness and sales.
3. Entertainment Industry - Companies in the entertainment industry can partner with brands to produce lengthy and engaging ads that tell a story and capture viewers' attention.