Casio G-SHOCK releases an old school watch design that presents the perfect mixture between timeless aesthetics and nostalgia-driven sensibilities.
The release takes on the silhouette of the classic BABY-G timepiece which was debuted in 1994. Thus, the new offering is a celebration of the design's 25th anniversary. In addition, Casio G-SHOCK collaborates with beloved anime franchise Pokémon. The bespoke old school watch "is emblazoned with a variety of small Pikachu and Pokéball icons in bright hues." The '0:25' on the clasp refers to 'Pikachu’s status as the 25th Pokédex entry.'
The Casio G-SHOCK Baby-G will be released in conjunction with Nintendo's 'Pokémon: Sword and Shield' on November 15th. The retail price is set at approximately $120 USD.
Celebratory Pokémon-Inspired Timepieces
Casio G-SHOCK Releases an Old School Watch Design
Trend Themes
1. Nostalgia-inspired Timepieces - Opportunity for brands to tap into consumers' nostalgia and create innovative timepiece designs that evoke a sense of nostalgia while incorporating modern features.
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Industry Implications
1. Watch Manufacturing - The watch manufacturing industry has the opportunity to create unique timepieces that combine nostalgia with modern aesthetics.
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