Though Fanny Karst is only 24 years old, she knows how to design for the hip grannies of the world. Her design line ‘Old Ladies Rebellion’ is a line of fun dresses and tees for the cool old ladies in our midst.
Some of the best looks from Fanny Karst include a dress that reads "Let’s Begin at the End" and a t-shirt that I would love to wear in my golden years that reads "Not at your age." Check out the awesome ‘Old Ladies Rebellion’ looks above.
Rebellious Senior Fashion
Fanny Karst Creates Looks for the Hip Grannies
Trend Themes
1. Senior Fashion Rebellion - There is an opportunity for designers to create more fashion-forward and rebellious clothing lines for seniors.
2. Age-inclusive Marketing - Brands should strive to be more inclusive and feature older models in their marketing campaigns to better represent their senior consumers.
3. Fun and Quirky Seniors Products - A market exists for fun, quirky, and irreverent products, such as tees and dresses, targeted at seniors who want to express their individuality and sense of humor.
Industry Implications
1. Fashion Industry - The fashion industry can create more age-inclusive and rebellious designs to cater to the senior market.
2. Marketing Industry - The marketing industry can focus on age-inclusive campaigns and representation to better reflect the tastes and lifestyles of older consumers.
3. Retail Industry - Retailers can add more fun and quirky products to their inventory, specifically designed for seniors who want to express their unique tastes and sense of humor.