People must love seeing the elderly swear, as demonstrated by such Internet phenomena as '#### My Dad Says' and 'Old Grandma Hardcore.' Who knew that YouTube videos documenting one senior playing video games and cussing at her television set would garner such a cult following? With nearly 4000 subscribers and over 2 million online views, it seems the market for old people cursing is surprisingly large.
Old Grandma Hardcore is a YouTube channel which depicts a grandmother who’s constantly being frustrated with modern video games. What’s surprising is that the grandmother is actually quite adept at the games she plays, despite shouting anguish-filled phrases like, "I’m going to kill his ass." Never would I have ever thought someone over 65 years old could love playing games like Skyrim, Dead Space 2 and Final Fantasy XIII.
Crude Gaming Grannies
'Old Grandma Hardcore' Documents Foul-Mouthed Ramblings of Peculiar Elder
Trend Themes
1. Elderly Gaming - Creating content that showcases elderly individuals enjoying and excelling at video games opens up opportunities for marketing, merchandise, and gaming products targeted specifically at older generations.
2. Swearing Seniors - The popularity of videos featuring elderly people cursing reveals a market for unconventional and humorous content that challenges stereotypes surrounding older individuals.
3. Cult Followings - The rise of cult followings for content like 'Old Grandma Hardcore' highlights the potential for niche communities and fanbases to drive engagement and generate revenue through merchandise and sponsorships.
Industry Implications
1. Gaming - There is a growing market for gaming products and content catering to older individuals, potentially including specialized consoles, games, and accessories designed for ease of use and accessibility.
2. Entertainment - The demand for unconventional and humorous content featuring elderly individuals presents opportunities for entertainment platforms to develop and promote shows, videos, and movies that challenge stereotypes and resonate with a wide audience.
3. Marketing - Brands can tap into the popularity of content featuring elderly individuals by partnering with influencers or creating their own campaigns that leverage unconventional and humorous narratives to engage and connect with consumers.