The OK! Czech July 2014 cover shoot looks like it incorporates a faded Instagram filter, making the images even more dreamy and exotic than they already are. As though memories from a once in a lifetime vacation or a man's fantasy about meeting an exotic woman while getting away from the daily grind, the images embrace the paradise setting stunningly.
Shot by photographer Dennison Bertram, the OK! Czech July 2014 cover shoot is still full of colors, if not as vibrant as one would expect from a summer editorial. The terracotta-hued buildings, green foliage and blue skies are complemented with bold patterns, loose-fitting silhouettes and statement jewelry pieces that were put together by stylist Sona Jankuliakova. It stars model Eva Doll.
Faded Paradise Editorials
The OK! Czech July 2014 Cover Shoot Stars Model Eva Doll
Trend Themes
1. Faded Filtered Imagery - Instagram-style image filters as a trend in fashion photography.
2. Dreamy Exotic Vibes - Fashion editorials that evoke a sense of escapism and fantasy.
3. Bold Patterns and Statement Pieces - Using daring patterns and bold jewelry to add a pop of color to a pared-down color scheme.
Industry Implications
1. Fashion Photography - Opportunity to innovate is in creating unique and trendy shoots using filters.
2. Fashion and Lifestyle Magazines - There is potential to make photo shoots that offer readers an escape to an exotic world, highlighting the multiple areas in the world that are beautiful and fun to visit.
3. Jewelry and Accessories - Bold, statement pieces can serve as an opportunity to change fashion landscapes in slighly less obvious ways.