Oi Polloi and Fred Perry work in collaboration on a four-piece collection that is designed to celebrate the heritage of Fred Perry. The brands join forces and it includes two polo shirts, a Harrington jacket, and a pair of drawstring shorts. All of the items are made to reference retro elements, nodding to the 70s and 80s.
The color palette of the capsule celebrates luxury fashion, particularly Hermès. Oi Polloi's Steve Sanderson talks about the influence, stating "Inspiration for the color palette comes from some ’70s and ’80s luxury brands, especially Hermès’ collaboration with Citroën — they made a 2CV and all the luggage to go with it… that in of itself was pretty cool, but the colors were out of this world – it was like a brown metallic you don’t see a lot of anymore. I don’t think there’s anything not to like about it."
Sporty Heritage Collaborative Collections
Oi Polloi and Fred Perry Join Forces on a Capsule
Trend Themes
1. Collaborative Collections - Collaborations between brands that celebrate each other's heritage offer opportunities for unique product offerings and increased brand exposure.
2. Sporty Heritage - Celebrating retro elements in sporty heritage collections creates a nostalgic appeal for consumers who appreciate vintage styles.
3. Luxury Color Palettes - Drawing inspiration from luxury brands' color palettes can elevate capsule collections with unique and unexpected color combinations.
Industry Implications
1. Fashion - Fashion collaborations can expand brand reach and offer new product offerings to consumers.
2. Sportswear - Sportswear brands can leverage their heritage to create retro-inspired collections that appeal to nostalgia-seeking consumers.
3. Luxury Goods - Luxury brands can inspire color palette trends for other industries and draw inspiration from unexpected collaborations.