The OHC Latino campaign wishes people a Happy New Year in a very odd, but liberating way. It embraces certain people's belief that 2012 will be the end of the world, therefore everyone should give in and confess their deepest thoughts and wishes. As a Spanish advertising and communication company, OHC Latino is naturally inclined to encourage individuals to, well, communicate.
Conceived and executed by their own people, the OHC Latino campaign offers a playful approach to dealing with fanatical talk about the impending end of the world. It also urges people to turn a new leaf by being honest. Apocalypse-inspired confessions may not be the best way to go, but it is a good start.
Apocalypse Confession Ads
The OHC Latino Campaign Embraces the End of the World
Trend Themes
1. Apocalypse-inspired Confessions - Exploring the potential of themed confession campaigns in advertising to entice customers and increase engagement.
2. Embracing Beliefs for Marketing - Marketing products and services by embracing customers' beliefs and tapping into popular trends.
3. Playful Advertising - Using humor and playfulness in advertising to challenge traditional marketing methods.
Industry Implications
1. Advertising - Coming up with unique and creative advertising strategies to engage with customers and make a brand stand out.
2. Marketing - Identifying new ways to market products and services and staying ahead of the trends.
3. Communications - Developing new communication channels and utilizing non-traditional methods to reach a wider audience.