Off-White’s design ethos has surely been one of the most popular aesthetics in contemporary street culture. It has reached the point of bold status affirmation and this is a place many brands seek to be.
The newest release of Virgil Abloh’s largely successful label is the Off-White Industrial Flip-Flops which fully borrow the aesthetic of the incredibly popular Industrial Belt.
The summery footwear boasts an EVA base that is supportive and durable. The iconic Off-White design is communicated with arrow motifs at the heel, as well as "the same notation print found on the belt."
The Industrial Flip-Flops are made available in three color combinations – Yellow/Black, Black/White, and Beige/Black. They retail for $150 USD on SSENSE.
Brand-Inspired Flip-Flop Designs
Off-White’s Design Ethos is Expanding with a Pair of Flip-Flops
Trend Themes
1. Industrial-inspired Footwear - Opportunity for brands to create footwear designs that borrow aesthetics from industrial elements.
2. Bold Status Affirmation - Brands can strive to reach a point of bold status affirmation with popular design aesthetics.
3. Iconic Design Motifs - Incorporating iconic design motifs from popular brand products into new releases can attract consumer interest.
Industry Implications
1. Streetwear Fashion - Streetwear brands can explore industrial-inspired designs in their footwear collections.
2. Lifestyle Footwear - Lifestyle footwear brands can incorporate bold design elements for status affirmation and market appeal.
3. Luxury Fashion - Luxury fashion brands can leverage iconic design motifs to create unique and highly desirable products.