A new initiative has been announced by Shell in the UK to help consumers offset carbon emissions in a bid to help ease the environmental effects that come with driving a gas or diesel-powered car. The company will be purchasing roughly £10 million carbon credits over the course of the next year to help customers in their bid to go carbon neutral. Drivers can automatically take part in the program by simply using their Shell Go+ app or card when making a fuel purchase at more than 1,000 Shell-branded stations.
The new program to offset carbon emissions was touted by Shell UK Country Chair Sinead Lynch who said, "Today the majority of people still use petrol and diesel. We can help them address the impact of their emissions by offsetting their fuel purchases, starting now."
Carbon Neutral Gasoline Initiatives
Shell Will Help Offset Carbon Emissions Starting October 17
Trend Themes
1. Carbon Offset Programs - The rise of carbon offset programs presents an opportunity for businesses to make a meaningful impact on reducing carbon emissions and promote sustainable practices.
2. Mobile Payment Apps - Mobile payment apps like Shell Go+ app are disrupting the traditional purchasing process by offering a convenient method for customers to participate in carbon offset programs.
3. Renewable Energy Credits - The increased demand for renewable energy credits as a means of offsetting carbon emissions creates an opportunity for businesses to invest in sustainable energy sources.
Industry Implications
1. Oil and Gas - The oil and gas industry can leverage carbon offset initiatives to demonstrate their commitment to sustainability and reduce their overall environmental impact.
2. Automotive - The automotive industry has the potential to embrace carbon offset programs and promote carbon-neutral transportation options to meet the growing demand for sustainable transportation.
3. Mobile Payment - The mobile payment industry can capitalize on the rise of carbon offset programs by integrating carbon offset features into their apps and expanding their user base.