To mark Earth Day, Pizza Hut created an offline pizza initiative in the UAE and Oman that asked customers to turn off their WiFi for an hour to claim their free pizza. Although people usually turn off their lights for an hour during Earth Day, Beverley D’Cruz, chief brand officer for Pizza Hut in the Middle East and Africa, says, "it’s kind of hard to eat pizza in the dark, this year we wanted to encourage people to support a great cause in a different, but just as impactful, way."
The Pizza Hut Offline Hour site showed a 60-minute timer and those who kept the timer going and kept their WiFi off were eligible to claim their pizzas. About 120 free pizzas were given out to those who successfully kept offline.
Offline Pizza Initiatives
For Earth Hour, Pizza Hut Rewarded Customers Who Turned Off WiFi
Trend Themes
1. Offline Promotions - Creating new promotions that require customers to go offline can increase engagement and support good causes.
2. Digital Detox Events - Organizing digital detox events can encourage people to go offline and create unique experiences for customers.
3. Celebrate Offline Time - Celebrating offline time can promote mindfulness and wellness, while also supporting environmental causes.
Industry Implications
1. Fast Food - Fast food chains can create offline promotions to increase engagement and support social and environmental causes.
2. Hospitality - Hotels and resorts can offer digital detox packages and events to attract customers seeking to disconnect and relax.
3. Entertainment - Entertainment venues can promote phone-free experiences and celebrate offline time to offer unique experiences to customers.