Microsoft is changing the name of its Office web apps. The company previously used a naming convention for its online apps, which would include the app and then "Online" after the name. The company has since decided to remove the "Online" portion in the name of the Office web apps. Where it was previously referred to as "Word Online," the application will now be known as "Word." The new branding will apply to all of the Microsoft Office apps, including Word, PowerPoint, and Excel.
However, Microsoft will continue with the old branding for some of its applications. This will apply to Exchange Online, SharePoint Online, Project Online, and Office Online Server.
Microsoft notes that it utilizes sub-branding in order to differentiate its different products and it indicates that it will roll out the new changes shortly.
Productivity App Rebranding Efforts
Microsoft Will Alter the Names of Its Office Web Apps
Trend Themes
1. Simplified App Naming Conventions - Opportunities for companies to streamline their app naming conventions and create more intuitive branding for users.
2. Sub-branding Strategies for Product Differentiation - Opportunities for companies to explore sub-branding strategies to differentiate their products and services in the marketplace.
3. Rebranding as a Tool for Refreshing Brand Identity - Opportunities for companies to use rebranding as a tool to refresh their brand identity and catch up with changing market trends.
Industry Implications
1. Software Development - Opportunities for software development companies to explore new ways of branding their products and services to increase user engagement.
2. Marketing - Opportunities for marketing agencies to develop innovative branding strategies for their clients by utilizing new trends in app naming and sub-branding.
3. Technology - Opportunities for technology companies to embrace rebranding as a tool for refreshing their brand identity and staying ahead of their competitors.