Fashion label Norse Projects introduces its new OFF-GRID collection and campaign for the Spring/Summer 2022 season. The campaign is made to celebrate the Danish tradition of Frilufysliv, which is directly translated to Free-Air Living and is meant to embody the concept of reconnecting with nature.
The fashion imprint showcases its close ties to an active lifestyle as the campaign visuals include the use of technologies such as Pertex, Solotex, GORE-TEX, and 37.5, which is a temperature-regulating material. All of these have been used and applied to its wide range of wearables including outerwear, shorts, accessories, and much more. The OFF-GRID campaign video documents a journey from Copenhagen to the Odsherred peninsula to showcase the contrast of the brand's home.
Innovative Technical Spring Garments
Norse Projects Unveils the OFF-GRID Capsule for SS22
Trend Themes
1. Technical Spring Garments - Innovative use of materials and technologies in Norse Projects' OFF-GRID collection presents opportunities for disruptive innovation in the fashion industry.
2. Frilufysliv-inspired Lifestyle - The OFF-GRID campaign's celebration of Free-Air Living signals a trend towards sustainable and nature-oriented lifestyles ripe for disruption in industries related to outdoor activities.
3. Multi-functional Wearables - Norse Projects' use of versatile materials and design in their OFF-GRID collection presents an opportunity for disruptive innovation in industries related to outdoor gear and accessories.
Industry Implications
1. Fashion Apparel - Innovative technical materials such as Pertex, Solotex, and GORE-TEX used in Norse Projects' OFF-GRID collection present opportunities for disruptive innovation in fashion apparel.
2. Outdoor Recreation - The celebration of a nature-oriented lifestyle in Norse Project's OFF-GRID campaign presents opportunities for disruptive innovation in the outdoor recreation industry.
3. Outdoor Gear and Accessories - Norse Projects' focus on multi-functional wearables in their OFF-GRID collection presents opportunities for disruptive innovation in the outdoor gear and accessories industry.