Odylyne's Spring/Summer 2013 collection made its formal launch at L.A.'s 2012 Fashion Week event. The company boasts its hippie chic undertones, present in this airy line via loose floor-length dresses and psychedelic tie dye patterns.
While those who are familiar with the Odylyne brand may expect these bohemian pieces, the occult way in which they were presented was novel. The models stood carefully around a large circle of white candles, careful not to break the display of glass-bound vigil lights.
The label's laid-back California vibe is of mass appeal. A considerable sect of women seek out Odylyne's ability to intertwine vintage styles with modern apparel, consistent at the start of each season despite the changes in textures, layering and patterns.
Occult Fashion Shows
Odylyne's Spring/Summer 2013 LA Fashion Week Runway is Mysterious
Trend Themes
1. Occult Fashion - Opportunity for clothing brands to incorporate mystic or spiritual elements in their collections and runway shows to create a unique experience for consumers.
2. Vintage-modern Fusion - Opportunity for fashion brands to create new collections blending vintage and modern styles to appeal to consumers seeking a unique look.
3. Bohemian Chic - Opportunity for fashion brands to create collections with a laid-back California vibe, incorporating loose, flowy dresses, and psychedelic patterns.
Industry Implications
1. Fashion - Fashion brands can create disruptive trends in their industry by incorporating spiritual or mystical elements in their designs, as well as blending vintage and modern styles to appeal to consumers seeking unique looks.
2. Retail - Retailers can capitalize on the trend of bohemian chic clothing by stocking clothing lines with a laid-back California vibe, targeting consumers seeking loose, flowy dresses and psychedelic patterns.
3. Event Planning - Event planners can offer their clients the opportunity to create unique runway shows that incorporate occult or mystical elements to provide an unforgettable experience for attendees.