DREAMWORKS MOTORSPORTS customized a Rolls-Royce, in order to make an Odell Beckham Jr car for the Clevland Brown's Wide Receiver. The car was partially shown off on the football star's Instagram, where Odell took a video of the Rolls-Royce SUV. The car is Cleveland Browns-themed and has a prominent orange and black color scheme.
The hood ornament is a small statue of the stars one-handed catch from 2014, a play that helped make Wide Receiver famous. The ornament, which was shown on Odell's Instagram, is also retractable. The SUV has floating Rolls-Royce center caps, tinted windows, and 26inch wheels. DREAMWORKS MOTORSPORTS also placed a custom subwoofer system in the trunk of its Odell Beckham Jr car.
Athlete-Themed Luxury Cars
DREAMWORKS MOTORSPORTS Made a Custom Rolls-Royce Odell Beckham Jr Car
Trend Themes
1. Customized Luxury Cars - The trend of customizing luxury cars to reflect the personality and interests of their owners presents disruptive innovation opportunities for car customization companies.
2. Athlete-themed Vehicles - The rise of athlete-themed vehicles, like the Rolls-Royce Odell Beckham Jr car, opens up opportunities for collaborations between sports stars and luxury car manufacturers.
3. Prominent Personal Branding - The prominence of personal branding in the design of the Rolls-Royce Odell Beckham Jr car showcases the potential for brands to create unique and exclusive products for individual celebrities or influencers.
Industry Implications
1. Luxury Car Customization - The luxury car customization industry can capitalize on the trend of customized athlete-themed vehicles by offering tailored design and modification services for athletes and high-profile clients.
2. Sports Marketing - The sports marketing industry can explore partnerships with luxury car manufacturers to create limited-edition athlete-themed vehicles as a means of strengthening brand associations and engaging sports enthusiasts.
3. Celebrity Product Collaborations - The rise of athlete-themed luxury cars presents an opportunity for celebrity product collaborations with luxury car brands, where exclusive editions can be created to appeal to the unique fan bases of sports stars.