Square One has come out with cucumber vodka, a flavor I just could not handle. But if your guts can handle it, Square One wants you to enjoy this new vodka with a slice of fresh cucumber on the rocks. I know cukes are cooling and certainly have a fresh smell, but it's just not for ME.
If it were the last possible way to make a martini, I just could not do it... You really would not want me to drink this Cucumber Vodka anyway because cukes make me belch. Ewww.
Vegetable Vodka
Square One Cucumber Flavor
Trend Themes
1. Vegetable Vodka - Opportunity for creating innovative flavors of vodka using vegetables as a base ingredient.
2. Cucumber Flavored Alcoholic Beverages - Disruptive opportunity to tap into the growing demand for cucumber flavored drinks and cocktails.
3. Personalized Drink Experience - Innovation potential in allowing consumers to customize their drinks by adding fresh ingredients like cucumber.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for alcohol brands to introduce unique vegetable-based vodka flavors and capture a niche market.
2. Craft Cocktail Industry - Disruptive potential in offering cucumber-infused cocktails to cater to the increasing consumer preference for unique flavors and experiences.
3. Beverage Personalization Industry - Opportunity for companies to develop technologies or products that enable consumers to personalize their drink choices, such as adding fresh ingredients like cucumber.